In researching glass container sustainability initiatives, I came across this awe-inspiring press release from Tyson’s Wright Brand at Package Design Magazine. Wright Brand has been working with Interbrand to update the packaging and branding of its bacon products. Bacon is an undeniably delicious and versatile food — and pleasantly fatty, compared to the rest of today’s lean pork – but that’s not enough to compete in the bacon marketplace these days.
Wright Brand bacon and its sexy new packaging
Wright and Interbrand have done their part in advancing bacon branding from an art into a science, as they finished a recent multi-stage, two-year bacon marketing project. You have to read some of the impressive marketing-speak stuffed in this press release:
… reposition Wright Brand so it could … become more emotionally relevant to consumers.
Emotionally relevant bacon? I guess that’s not implausible. I do occasionally turn to bacon for comfort when I’ve had a bad day.
… recommended brand position of “More of what you love about bacon”
Bacon is what I love about bacon. Are you selling free bacon?
… the strategic foundation for the updated brand mark and packaging system …
A plastic bag is now referred to as a “packaging system”?
… rooted in understanding and delighting the target market of bacon enthusiasts who love bacon …
I now have another item to add to my list of hobbies on my Facebook profile: “bacon enthusiast.”
