ChrisZach.com

This post has been long in the making, but it is finally here. 

It all started when I decided to apply for the position of Founder’s Associate at Twitter. Rather than a standard cover letter, I submitted a strategic analysis outlining Twitter’s current competitive state and its options to win the microblogging battle and larger social [...]

The recent economic turmoil has the nation looking for short-term tactics to right the sinking financial ship. While my own (shrinking) 401(k) and IRA accounts are quantitative testament to how important fixing the markets is to me personally, in this post I’d like to focus attention on a longer-term strategy for achieving US economic strength.
As [...]

Garmin is known for its talent in building a wide range of navigation devices, for purposes from driving to fishing to flying to hiking. But its aptitude for direction-giving starts to weaken when it comes to pre-purchase research on the company website.
I was doing some research recently into GPS solutions for flying as my father [...]

I’ve been working on the outline of a presentation for a client and thought I’d post it here for sharing.
The Internet as been creating many opportunities for small companies (including sole proprietors) to act bigger than they could afford in the offline world, and the branding world is no exception.
My client is a successful, talented, [...]