Category Archives: Food

Lessons from an Engineered Restaurant Menu

Posted on January 4, 2010 by Chris Zach

New York Magazine published a piece providing some insight into the marketing – one might even say “gastro-econo-engineering” – that goes into well-planned restaurant menus today. The information is pulled from the book Priceless: The Myth of Fair Value (and … Continue reading →

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Bacon Marketing 101

Posted on October 5, 2009 by Chris Zach

In researching glass container sustainability initiatives, I came across this awe-inspiring press release from Tyson’s Wright Brand at Package Design Magazine. Wright Brand has been working with Interbrand to update the packaging and branding of its bacon products. Bacon is … Continue reading →

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How Far Can One Get from McDonald’s?

Posted on September 29, 2009 by Chris Zach

If two cars are traveling towards each other, with one car traveling at 60 mph and the other trying to drive as far away from McDonald’s as possible, how far can it drive? The answer is 145 miles. In other … Continue reading →

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Instant Coffee Minus Instant Gagging?

Posted on September 29, 2009 by Chris Zach

And I thought instant coffee was only useful for cooking and baking. (I use it in desserts, chili, etc.) I’m willing to give Starbucks VIA a try — heck, it can’t be too bad for camping, at least! Excerpt: AFTERMATH … Continue reading →

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Grandma Zach’s Fresh Peach Pie Recipe

Posted on August 12, 2009 by Chris Zach

Courtesy of my lovely grandma, the best grandma in the world. Sorry, they only made one copy of her. But you can make as many copies as you want of her peach pie recipe! It’s the easiest to make and … Continue reading →

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To Achieve a Local Food System, Farmers Must Be Hip

Posted on March 8, 2009 by Chris Zach

I’m not talking about hipsters wearing “ironic” John Deere baseball caps. PSFK recently posted (via Edible Brooklyn) about a nascent young farmers movement and its emerging name, Greenhorns. Growing up in Iowa, I was surrounded by farming most of my … Continue reading →

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