Category Archives: Strategy

Lessons from an Engineered Restaurant Menu

Posted on January 4, 2010 by Chris Zach

New York Magazine published a piece providing some insight into the marketing – one might even say “gastro-econo-engineering” – that goes into well-planned restaurant menus today. The information is pulled from the book Priceless: The Myth of Fair Value (and … Continue reading →

Posted in Food, Marketing & Branding, Strategy | Tagged | Leave a comment

Everyone can program BUGs

Posted on January 23, 2009 by Chris Zach

This post isn’t about the democritization of programming bugs in software. That’s already easy to do. Let me know you how quickly I can bring down my own WordPress installation with just a couple pecks on the delete key in … Continue reading →

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Will Facebook Acquire Twitter Already?

Posted on December 6, 2008 by Chris Zach

This post has been long in the making, but it is finally here.  It all started when I decided to apply for the position of Founder’s Associate at Twitter. Rather than a standard cover letter, I submitted a strategic analysis … Continue reading →

Posted in Internet, Marketing & Branding, Mobile, Social Media, Startups, Strategy | Tagged , , , , , , , , , , , | 2 Comments

My Brakes Aren’t Squeeling, But Detroit Is

Posted on November 14, 2008 by Chris Zach

The automobile industry has continuously improved sound suppression in its vehicles to the point where engineers now build mechanisms into cars that purposefully introduce engine noise into the cabin, returning some of the driver’s aural feedback that had been insulated … Continue reading →

Posted in Auto, Government, Strategy | Tagged , , , , , , , , , , , , | 5 Comments

Strategic Swiss cheese? Can’t let that Slide.

Posted on June 10, 2008 by Chris Zach

It’s an oft-stated reality that confluence of low cost, simplicity, and speed in developing web applications has made it easier than ever for a new competitor to launch on to the scene and grab an opportunity or fill an emerging … Continue reading →

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