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Category Archives: Marketing & Branding
No help navigating toward a purchase
Garmin is known for its talent in building a wide range of navigation devices, for purposes from driving to fishing to flying to hiking. But its aptitude for direction-giving starts to weaken when it comes to pre-purchase research on the … Continue reading
B is for Brand and for Blog and for Booyah!
I’ve been working on the outline of a presentation for a client and thought I’d post it here for sharing. The Internet as been creating many opportunities for small companies (including sole proprietors) to act bigger than they could afford … Continue reading
Posted in Marketing & Branding
Tagged blogging, Branding, personal branding, Social Networking
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