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New York Magazine published a piece providing some insight into the marketing – one might even say “gastro-econo-engineering” – that goes into well-planned restaurant menus today. The information is pulled from the book Priceless: The Myth of Fair Value (and How to Take Advantage of It) by author William Poundstone.
The terminology Poundstone uses seems roughly [...]

In researching glass container sustainability initiatives, I came across this awe-inspiring press release from Tyson’s Wright Brand at Package Design Magazine. Wright Brand has been working with Interbrand to update the packaging and branding of its bacon products. Bacon is an undeniably delicious and versatile food — and pleasantly fatty, compared to the rest of [...]

Sounds like the wine industry is wising up and realizing that shipping millions of tons of glass around the country, or even the world, just to transport some Two Buck Chuck doesn’t make any economic or environmental sense. You will now be seeing more wine in plastic bottles. Good move!
Plastic reshaping wine trade — latimes.com.

Dogfish Head (out of Delaware) is one of the few breweries in the country brewing big IPAs that can keep up with the Pacific Coast breweries (particularly those in San Diego!).
Plus, they have some awesome new artwork for their 75 Minute IPA bottle label:
 
 
 

Updates in Craft Beer Press Releases | Beernews.org.

This post has been long in the making, but it is finally here. 
It all started when I decided to apply for the position of Founder’s Associate at Twitter. Rather than a standard cover letter, I submitted a strategic analysis outlining Twitter’s current competitive state and its options to win the microblogging battle and larger social [...]

The recent economic turmoil has the nation looking for short-term tactics to right the sinking financial ship. While my own (shrinking) 401(k) and IRA accounts are quantitative testament to how important fixing the markets is to me personally, in this post I’d like to focus attention on a longer-term strategy for achieving US economic strength.
As [...]

Garmin is known for its talent in building a wide range of navigation devices, for purposes from driving to fishing to flying to hiking. But its aptitude for direction-giving starts to weaken when it comes to pre-purchase research on the company website.
I was doing some research recently into GPS solutions for flying as my father [...]

I’ve been working on the outline of a presentation for a client and thought I’d post it here for sharing.
The Internet as been creating many opportunities for small companies (including sole proprietors) to act bigger than they could afford in the offline world, and the branding world is no exception.
My client is a successful, talented, [...]