Category Archives: Marketing & Branding

Lessons from an Engineered Restaurant Menu

Posted on January 4, 2010 by Chris Zach

New York Magazine published a piece providing some insight into the marketing – one might even say “gastro-econo-engineering” – that goes into well-planned restaurant menus today. The information is pulled from the book Priceless: The Myth of Fair Value (and … Continue reading →

Posted in Food, Marketing & Branding, Strategy | Tagged | Leave a comment

Bacon Marketing 101

Posted on October 5, 2009 by Chris Zach

In researching glass container sustainability initiatives, I came across this awe-inspiring press release from Tyson’s Wright Brand at Package Design Magazine. Wright Brand has been working with Interbrand to update the packaging and branding of its bacon products. Bacon is … Continue reading →

Posted in Food, Marketing & Branding | Tagged , , , | Leave a comment

Vino Plastico

Posted on August 13, 2009 by Chris Zach

Sounds like the wine industry is wising up and realizing that shipping millions of tons of glass around the country, or even the world, just to transport some Two Buck Chuck doesn’t make any economic or environmental sense. You will … Continue reading →

Posted in Beer, Marketing & Branding | Tagged , | Leave a comment

Updates in Craft Beer Press Releases | Beernews.org

Posted on March 19, 2009 by Chris Zach

Dogfish Head (out of Delaware) is one of the few breweries in the country brewing big IPAs that can keep up with the Pacific Coast breweries (particularly those in San Diego!). Plus, they have some awesome new artwork for their 75 … Continue reading →

Posted in Beer, Marketing & Branding | Tagged , , , , | 1 Comment

Will Facebook Acquire Twitter Already?

Posted on December 6, 2008 by Chris Zach

This post has been long in the making, but it is finally here.  It all started when I decided to apply for the position of Founder’s Associate at Twitter. Rather than a standard cover letter, I submitted a strategic analysis … Continue reading →

Posted in Internet, Marketing & Branding, Mobile, Social Media, Startups, Strategy | Tagged , , , , , , , , , , , | 2 Comments

Math for an Innovation Nation

Posted on October 19, 2008 by Chris Zach

The recent economic turmoil has the nation looking for short-term tactics to right the sinking financial ship. While my own (shrinking) 401(k) and IRA accounts are quantitative testament to how important fixing the markets is to me personally, in this … Continue reading →

Posted in Education, Government, Marketing & Branding, Science | Tagged , , , , | 2 Comments