“Pew Internet and American Life Project reported that 53 percent of American adults play video games of some kind”

are just the kind of figures that lead to ridiculous venture capital funding mistakes. The number doesn’t tell me anything about how often they play (once a day or once a year), what is considered a video game (WoW or Brickbreaker), and whether the games are purchased or free.

An attractive statistic does not a functional business model make.

Posted by: Chris Zach | Dec 14, 2008 1:33:51 PM

via In-Game Advertising Starts To Drift | Epicenter from Wired.com.