Category Archives: Business

The Dragon and the Elephant (No, not Donkey)

Posted on April 6, 2010 by Chris Zach

I’m filing this under “sunny day leisure reading.” Yes, this is the kind of thing I would read for leisure… don’t judge. Next step: Planning a trip to visit China and India and learn about their innovation cultures first-hand. Description … Continue reading →

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Pretty Power

Posted on January 11, 2010 by Chris Zach

Need power generation plants always exist as hulking industrial behemoths? Wind and solar power growth is already shifting the generation of electricity from an eyesore to a new and necessary component of our 21st century landscape. Now a British architectural … Continue reading →

Posted in Energy, Innovation | Tagged , , , | 1 Comment

Lessons from an Engineered Restaurant Menu

Posted on January 4, 2010 by Chris Zach

New York Magazine published a piece providing some insight into the marketing – one might even say “gastro-econo-engineering” – that goes into well-planned restaurant menus today. The information is pulled from the book Priceless: The Myth of Fair Value (and … Continue reading →

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Xmas Light Geek Hero

Posted on December 14, 2009 by Chris Zach

With my engineering roots, I can’t resist occasionally lobbing some props to fellow engineers (or Imagineers) who produce undeniable displays of creativity, even when I share none of the motivation that inspired their innovative adventures. Take Christmas lights. As a … Continue reading →

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Bacon Marketing 101

Posted on October 5, 2009 by Chris Zach

In researching glass container sustainability initiatives, I came across this awe-inspiring press release from Tyson’s Wright Brand at Package Design Magazine. Wright Brand has been working with Interbrand to update the packaging and branding of its bacon products. Bacon is … Continue reading →

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Vino Plastico

Posted on August 13, 2009 by Chris Zach

Sounds like the wine industry is wising up and realizing that shipping millions of tons of glass around the country, or even the world, just to transport some Two Buck Chuck doesn’t make any economic or environmental sense. You will … Continue reading →

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