And I thought instant coffee was only useful for cooking and baking. (I use it in desserts, chili, etc.) I’m willing to give Starbucks VIA a try — heck, it can’t be too bad for camping, at least!

Excerpt:

AFTERMATH

Once the true brews were revealed, the tasters were – as Schultz predicted – surprised and delighted by Starbucks VIA, which was just as good (if not better) than some upscale coffee drinks. Nobody made immediate plans to switch their morning routine, since the idea of instant coffee remained “kind of gross.”

But one taster saw potential: “This is dangerous news for us café junkies,” she joked. “It’s the coffee equivalent of carrying around a needle.”

via Starbucks Instant Coffee: Our Be-All, End-All Taste Test | Popwise | Fast Company.